Well implemented improvements either bring joy or are integrated into the concept in such a smooth manner that the change is not easily noticeable. This happened to CafeSolo, a Pori-based café and coffee roaster.
When CafeSolo replaced their tableware, replacing napkins became an issue as well. The coffee set, made in Portugal, was paired with a local supplier’s napkins, whose shape, colour and pattern go hand in hand with the new appearance. The playful coffee beans on the edges of the white coffee cups are also present on the black napkins, accompanied by the company’s logo. The coffee bags for sale can also be easily identified as members of the same product family.
– The napkins provide the final touch. Café owners do not address these things first, but they are relevant details, says Teijo Villa, a café owner. In his experience, Fiblon made it easy to choose napkins.
– Their representative visited us with product samples in order to find out more about our operations and to listen to our wishes. Collaboration has been nothing but smooth.
When a hobby becomes much more
It is not enough to have embroidered napkins to support the company’s brand. The napkins also need to meet the individual needs of daily use.
– We used to have separate napkins for coffee and food. The new rectangular napkin is perfectly suitable for both purposes. Because the material is now stronger and of higher quality, each customer needs only one napkin. There is much less napkin waste, says the happy Villa.
Customer experiences are impacted not only by the milieu of the café and the presentation of products, but increasingly, also the origins of products. People are interested in what they eat and drink. They must be offered new flavours and experiences at regular intervals, which prompts Villa to source coffee by travelling around the world, most recently to Colombia.
– Our selection always contains a type of coffee purchased directly from a farmer, says Teijo Villa, who turned his passionate coffee hobby into ambitious Pori-based entrepreneurship in 2005.
Read about napkins supporting the brand in the Food Lab concept.